For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic “Angry Chicken” to launch the brand’s Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the...
As Henri Matisse famously said, “Creativity takes courage.” But, how do you start being brave with your creativity? Interbrand set out to explore this at its Creative Bravery event in partnership with D&AD on July 26, where speakers from D&AD, MINI USA,...
Ah, the end of the year. A time consumed with evaluating the past 12 months while simultaneously establishing an agenda for the next 12. Or just, y’know, self-promising to eat better or something. In advertising, it’s when we evaluate the best work of the last year,...
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